In the dynamic world of luxury goods, Omega is one of the market leaders in its sector, just behind Rolex and Cartier. However, the main target market for the Speedmaster Moonwatch is no longer the dominant segment of the market. It is important to look to the next generation and revitalize a product that is likely to lose market share.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
BRAND DESIGN
PRODUCT RENDERING
About the project
Goal
In an ultra-competitive market, it is essential to reposition Omega's Speedmaster Moonwatch to align with the new potential market segment represented by Generation Z without distorting the brand's values and history.
The aim of this exercise is to refocus OMEGA on innovation, with the intention of showing that owning a watch means being a player in the future. A dematerialized purchasing platform with a strong graphic concept will be able to stir emotions.
Smooth Scroll
This will hide itself!
This will hide itself!
Future is yours by OMEGA
OVERVIEW
In the dynamic world of luxury goods, Omega is one of the market leaders in its sector, just behind Rolex and Cartier. However, the main target market for the Speedmaster Moonwatch is no longer the dominant segment of the market. It is important to look to the next generation and revitalize a product that is likely to lose market share.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
BRAND DESIGN
PRODUCT RENDERING
About the project
Goal
In an ultra-competitive market, it is essential to reposition Omega's Speedmaster Moonwatch to align with the new potential market segment represented by Generation Z without distorting the brand's values and history.
The aim of this exercise is to refocus OMEGA on innovation, with the intention of showing that owning a watch means being a player in the future. A dematerialized purchasing platform with a strong graphic concept will be able to stir emotions.
Smooth Scroll
This will hide itself!
This will hide itself!
Future is yours by OMEGA
OVERVIEW
In the dynamic world of luxury goods, Omega is one of the market leaders in its sector, just behind Rolex and Cartier. However, the main target market for the Speedmaster Moonwatch is no longer the dominant segment of the market. It is important to look to the next generation and revitalize a product that is likely to lose market share.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
BRAND DESIGN
PRODUCT RENDERING
About the project
Goal
In an ultra-competitive market, it is essential to reposition Omega's Speedmaster Moonwatch to align with the new potential market segment represented by Generation Z without distorting the brand's values and history.
The aim of this exercise is to refocus OMEGA on innovation, with the intention of showing that owning a watch means being a player in the future. A dematerialized purchasing platform with a strong graphic concept will be able to stir emotions.
Smooth Scroll
This will hide itself!
This will hide itself!