In the dynamic world of luxury goods, Omega is one of the market leaders in its sector, just behind Rolex and Cartier. However, the main target market for the Speedmaster Moonwatch is no longer the dominant segment of the market. It is important to look to the next generation and revitalize a product that is likely to lose market share.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
BRAND DESIGN
UX/UI
Description
My role
My role in this project was to propose a new alternative to the OMEGA brand's e-commerce platform. This platform offers a more immersive navigation experience in the brand's universe and its historical heritage in a much more distinctive and bold way.
Goals
In an ultra-competitive market, it is essential to reposition Omega's Speedmaster Moonwatch to align with the new potential market segment represented by Generation Z without distorting the brand's values and history. The aim of this exercise is to refocus OMEGA on innovation, with the intention of showing that owning a watch means being a player in the future. A dematerialized purchasing platform with a strong graphic concept will be able to stir emotions.
About the project
The graphic idea behind the “Time is yours” project is to show that buying a watch is not about watching time pass, but about showing that you will be an actor in the future. While keeping track of your history, Omega accompanies you in writing the next page of humanity. To translate this concept graphically, I turned to graphic inspirations such as Dorfik, clear and intuitive ultraminimalism, and the space/scientific universe with the presence of text in the form of raw codes and mathematical calculations and tracings.
About the project
The graphic idea behind the “Time is yours” project is to show that buying a watch is not about watching time pass, but about showing that you will be an actor in the future. While keeping track of your history, Omega accompanies you in writing the next page of humanity. To translate this concept graphically, I turned to graphic inspirations such as Dorfik, clear and intuitive ultraminimalism, and the space/scientific universe with the presence of text in the form of raw codes and mathematical calculations and tracings.
Smooth Scroll
This will hide itself!
This will hide itself!
Future is yours by OMEGA
OVERVIEW
In the dynamic world of luxury goods, Omega is one of the market leaders in its sector, just behind Rolex and Cartier. However, the main target market for the Speedmaster Moonwatch is no longer the dominant segment of the market. It is important to look to the next generation and revitalize a product that is likely to lose market share.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
BRAND DESIGN
UX/UI
Description
My role
My role in this project was to propose a new alternative to the OMEGA brand's e-commerce platform. This platform offers a more immersive navigation experience in the brand's universe and its historical heritage in a much more distinctive and bold way.
Goals
In an ultra-competitive market, it is essential to reposition Omega's Speedmaster Moonwatch to align with the new potential market segment represented by Generation Z without distorting the brand's values and history. The aim of this exercise is to refocus OMEGA on innovation, with the intention of showing that owning a watch means being a player in the future. A dematerialized purchasing platform with a strong graphic concept will be able to stir emotions.
About the project
The graphic idea behind the “Time is yours” project is to show that buying a watch is not about watching time pass, but about showing that you will be an actor in the future. While keeping track of your history, Omega accompanies you in writing the next page of humanity. To translate this concept graphically, I turned to graphic inspirations such as Dorfik, clear and intuitive ultraminimalism, and the space/scientific universe with the presence of text in the form of raw codes and mathematical calculations and tracings.
About the project
The graphic idea behind the “Time is yours” project is to show that buying a watch is not about watching time pass, but about showing that you will be an actor in the future. While keeping track of your history, Omega accompanies you in writing the next page of humanity. To translate this concept graphically, I turned to graphic inspirations such as Dorfik, clear and intuitive ultraminimalism, and the space/scientific universe with the presence of text in the form of raw codes and mathematical calculations and tracings.
Smooth Scroll
This will hide itself!
This will hide itself!
Future is yours by OMEGA
OVERVIEW
In the dynamic world of luxury goods, Omega is one of the market leaders in its sector, just behind Rolex and Cartier. However, the main target market for the Speedmaster Moonwatch is no longer the dominant segment of the market. It is important to look to the next generation and revitalize a product that is likely to lose market share.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
BRAND DESIGN
UX/UI
Description
My role
My role in this project was to propose a new alternative to the OMEGA brand's e-commerce platform. This platform offers a more immersive navigation experience in the brand's universe and its historical heritage in a much more distinctive and bold way.
Goals
In an ultra-competitive market, it is essential to reposition Omega's Speedmaster Moonwatch to align with the new potential market segment represented by Generation Z without distorting the brand's values and history. The aim of this exercise is to refocus OMEGA on innovation, with the intention of showing that owning a watch means being a player in the future. A dematerialized purchasing platform with a strong graphic concept will be able to stir emotions.
About the project
The graphic idea behind the “Time is yours” project is to show that buying a watch is not about watching time pass, but about showing that you will be an actor in the future. While keeping track of your history, Omega accompanies you in writing the next page of humanity. To translate this concept graphically, I turned to graphic inspirations such as Dorfik, clear and intuitive ultraminimalism, and the space/scientific universe with the presence of text in the form of raw codes and mathematical calculations and tracings.
About the project
The graphic idea behind the “Time is yours” project is to show that buying a watch is not about watching time pass, but about showing that you will be an actor in the future. While keeping track of your history, Omega accompanies you in writing the next page of humanity. To translate this concept graphically, I turned to graphic inspirations such as Dorfik, clear and intuitive ultraminimalism, and the space/scientific universe with the presence of text in the form of raw codes and mathematical calculations and tracings.
Smooth Scroll
This will hide itself!
This will hide itself!